www.nationaljewelernetwork.com
New York–National Jeweler has released the People’s Choice results of its first-ever “National Jeweler Best Of Awards,” a monthly contest showcasing the finest in marketing and product design.
The category for January was print advertising, and the winners are:
–A. Marek Fine Jewelry, for its print ad showcasing three colored-stone rings set within flower petals. The Oakbrook, Ill.-based retailer’s ad objective was simple: Unique and captivating jewelry presented in an eye-catching, fashion format.
–Lee Michaels Fine Jewelry. The retailer’s campaign juxtaposes photography of musical instruments and the ballet with classic diamond jewelry, playing up the connection between art and emotion.
–Houston Jewelry, for its print ad that generated interest in a one-day-only door-buster sale for the day after Christmas.
To see the print ads, click the following links:
A. Marek Fine Jewelry
Lee Michaels Fine Jewelry
Houston Jewelry
Over the next few months, contests will be held in the categories of colored-stone jewelry, online advertising and silver. For more information on the “Best Of” Awards and upcoming contests, click here.